Getting the pricing right when selling your home

In today's market, pricing is now more important than ever. I see so many homes on the market that have the wrong strategy. They could potentially be losing out on lots of buyers or worse still, the highest offer possible.


Many people believe the old stategy of marketing just below a certain figure (for example £199,950 rather than £200,000) is the best way to get buyers through their door. This may have worked back in the 1990's but since the likes of Rightmove and Zoopla coming along, there is a better way of increasing the activity on your advert.


Lets look at Rightmove for example. When buyers search for a home they can input the lowest price and highest price they are looking for. Rightmove's search works in £10k increments upto £300,000, £25k increments between £300,0000 - £500,000, and £50k increments over £500,000. So if your home is on the market for £299,950, anyone looking for homes between £300,000 and £325,000 will not see your home advertised. It is extremely important to advertise on a "Pricing Point" to increase demand.


Chris 


 P.S. Treat the price as a marketing price rather than an asking price. It is down to your agent to negotiate the best offer possible!

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